Amazon Fashion

Introducing Amazon Fashion’s holiday gift guides; the perfect answer for all those hard to please people

Gift Guides For All

No matter who you are or who you’re shopping for,
Amazon Fashion has a gift guide on its site to help you
purchase the perfect gift for a loved one over
the holiday season…

These tongue-in-cheek short films brought to life four of the gift guide names (The Jewellery Lover, The Picky Mother-In-Law, The Yoga Nut, and Fitness Fanatic) by showing them revelling in their Amazon Fashion
world of gifts

The campaign was amplified by top influencer talent @iconaccidental, @melissawoodhealth, @glamazondiaries and @charleeatkins, who collaborated to personify each of the gift guide characters

The films were featured across Amazon Fashion and influencer social channels and supported by a suite of meme-inspired GIFs

Since the campaign’s launch it has driven a total of 439,733 in-feed reach and 565,855 impressions across Amazon Fashion and influencer accounts, with Lyn Slater's in-feed post being the 4th most engaged post on Amazon Fashion's Instagram account ever posted