Nike

 

Localising the global launch of the Epic React Flyknit 2 trainer for the UK

 

Instant Go London

 

The Instant Go London campaign brought to life the Epic React Flyknit 2 trainer’s attributes of added bounce, lightness, and durability through bold product imagery and thumb-stopping short films

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Activated across owned and paid media, parkour influencers
were used to amplify the campaign on social

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