The Taste That Takes You There

Launching across summer festivals, a giant travelling deck chair brought Capri’s spirit of escapism to life, turning the brand into an
unmissable escape

Surrounded by potted lemon trees and Mediterranean cues, it combined viewing platform and bar, serving ice-cold samples alongside secret DJ sets

Striking and inherently shareable, it invited festival goers to climb in, switch off, and be transported by the taste, scent and spirit of Capri, while taking in the best view of the festival